No Is The Foundation That

Here's The Truth You Have To Wrestle With: The Reason That Art (writing, Engaging, Leading, All Of It) Is Valuable Is Precisely Why I Can't Tell You How To Do It. If There Were A Map, There'd Be No Art, Because Art Is The Act Of Navigating Without A Map. Don't You Hate That? I Love That There's No Map.

And It Turns Out That Tribes, Not Money, Not Factories, That Can Change Our World, That Can Change Politics, That Can Align Large Numbers Of People. Not Because You Force Them To Do Something Against Their Will. But Because They Wanted To Connect.

Canoeing Was Hard And Scary, And The Wind Could Blow You Across The Lake If You Did It Wrong. After A Year Of Not Doing It Right, I Could Talk To People And Get Them To Sit Up Straight, Take Different Kinds Of Chances, To Breathe Differently, To Engage In The Moment In The Boat. And I Changed Them, And I Changed Me In The Process.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.