My Real Talent Was For

Second, We're Spending A Huge Amount Of Money On Technology So That Everyone Can Check Out Laptops And Portable Phones. We're Spending More Money To Write Our Existing Information Into Databases Or Onto Cd-rom.

It's Hard To Build A Brand, Competitively, And Tell People What You Do As Well.

First, This Isn't About Telecommuting, Because We Still Have Offices That People Will Come To Regularly When They Need To Brainstorm Together, Meet With Clients, Or Do Research In The Library.

Advertising Ought To Work By Telling You What It Is You Want To Tell, You Should Understand What You Want Us To Do, What You Want Us To Think, Where You Want Us To Shop.

I'm Uncomfortable When I'm Comfortable. I Have To Start Something New-in The Agency Or In My Personal Life-every Two Years Or So. Taking Risks Gives Me Energy. I Can't Help It, It's My Personality. I'd Like To Think It's Not Really A Compulsion Toward High Risks, But The Spirit Of An Entrepreneur.