My Child's First Word Was

In Reality, Many Choices Are Between Things That Are Not That Much Different. The Value Of Choice Depends On Our Ability To Perceive Differences Between The Options.

What Leads Us Astray Is Confusing More Choices With More Control. Because It Is Not Clear That The More Choices You Have The More In Control You Feel. We Have More Choices Than We've Ever Had Before.

We Also Don't Always Know What We Want. And In Those Cases It Can Actually Make Us Worse Off Because It's Actually Easier To Figure Out What You Want And To Figure Out How The Options Differ If You Have About A Handful Of Them Than If You Have A Hundred Of Them.

Like, People Are Less Likely To Invest In Their Retirement When They Have More Options In Their 401k Plans Than When They Have Fewer.

I Think I Was Always Informally Thinking About Choice From When I Was A Very Young Child Because I Was Born To Sikh Immigrant Parents, So I Was Constantly Going Back And Forth Between A Sikh Household And An American Outside World, So I Was Going Back And Forth Between A Very Traditional Sikh Home In Which You Had To Follow The Five K's.