Meet Customers Where They Are;

From A Product Standpoint, We Want Every Touch Point To Feel Magical. It Inspires Trust.

Build What You Want To See In The World.

Twitter Was Around Communication And Visualizing What Was Happening In The World In Real-time. Square Was Allowing Everyone To Accept The Form Of Payment People Have In Their Pocket Today, Which Is A Credit Card.

Making Something Simple Is Very Difficult.

'luck' Is Recognizing When The Situation Encourages Build Out And Execution.