Mediocrity Results First And Foremost

Indeed, The Real Question Is Not, "why Greatness?" But "what Work Makes You Feel Compelled To Try To Create Greatness?" If You Have To Ask The Question, "why Should We Try To Make It Great? Isn't Success Enough?" Then You're Probably Int He Wrong Line Of Work.

For No Matter What We Achieve, If We Don't Spend The Vast Majority Of Our Time With People We Love And Respect, We Cannot Possibly Have A Great Life. But If We Spend The Vast Majority Of Our Time With People We Love And Respect - People We Really Enjoy Being On The Bus With And Who Will Never Disappoint Us - Then We Will Almost Certainly Have A Great Life, No Matter Where The Bus Goes. The People We Interviewed From The Good-to-great Companies Clearly Loved What They Did, Largely Because They Loved Who They Did It With.

I Don't Know Where We Should Take This Company, But I Do Know That If I Start With The Right People, Ask Them The Right Questions, And Engage Them In Vigorous Debate, We Will Find A Way To Make This Company Great.

Bad Decisions Made With Good Intentions, Are Still Bad Decisions.

An Organization Is Not Truly Great, If It Cannot Be Great Without You.