Mass Marketing Means Appealing To

Habits Are Where Our Lives And Careers And Bodies Are Made.

The Problem With Putting It All On The Line Is That It Might Not Work Out. The Problem With Not Putting It All On The Line Is That It Will Never (ever) Change Things For The Better. Not Much Of A Choice, I Think.

Somewhere In The World, Someone Is Doing Something That You Decided Couldn't Be Done.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

Surprise And Delight And Connection Are Remarkable.