Marketing Management Is Now Tribal

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Everyone Has A Comfort Zone. Worth Considering: How Hard (and How Often) Are You Willing To Work To Get Out Of It? You Can Turn That Into A Habit If You Choose.

Yes, I Think It's Okay To Abandon The Big, Established, Stuck Tribe. It's Okay To Say To Them, "you're Not Going Where I Need To Go, And There's No Way I'm Going To Persuade All Of You To Follow Me. So Rather Than Standing Here Watching The Opportunities Fade Away, I'm Heading Off. I'm Betting Some Of You, The Best Of You, Will Follow Me.

All Motivation Is Self-motivation. Your Family, Your Boss, Or Your Co-workers Can Try To Get Your Engine Going, But Until You Decide What To Accomplish, Nothing Will Happen.