Marketing Is What You Do

The Future May Require Not So Much Having A New Idea As Stopping Having An Old Idea.

When Arthur Ashe Plays Tennis, His Purpose Each Day Is To Play The Game In A Way He Has Never Played It Before. It May Be A Backhand He Uses, One That He May Never Have Used Before In That Circumstance. His Play Is A Fresh Integration Of His World At The Instant Of Action. A Really Great Scientist Has The Whole Past At His Disposal. At Any Instant He Is Rebuilding The World, Molecule By Molecule, In His Subconscious. That Is What You Want In An Athlete Or A Scientist.

A Mistake Is A Future Benefit, The Full Value Of Which Is Yet To Be Realized.

There's A Rule They Don't Teach You At The Harvard Business School. It Is, If Anything Is Worth Doing, It's Worth Doing To Excess.

You Always Start With A Fantasy. Part Of The Fantasy Technique Is To Visualize Something As Perfect. Then With The Experiments You Work Back From The Fantasy To Reality, Hacking Away At The Components.