Marketing Is The Way Your

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

In The Long Run, Doing Work That's Important Leads To More Happiness Than Doing Work That's Merely Profitable.

Nobody Says, 'yeah, I'd Like To Set Myself Up For Some Serious Criticism!' And Yet, The Only Way To Be Remarkable Is To Do Just That.

It's Uncomfortable To Resist The Urge To Settle.