Marketing And Innovation Produce Results;

The Most Valuable Assets Of A 20th-century Company Were Its Production Equipment. The Most Valuable Assets Of A 21st-century Institution, Whether Business Or Nonbusiness, Will Be Its Knowledge, Workers, And Their Productivity.

Concentration Is The Key To Economic Results. No Other Principle Of Effectiveness Is Violated As Constantly Today As The Basic Principle Of Concentration.... Our Motto Seems To Be, "let's Do A Little Bit Of Everything."

The Most Probable Assumption Is That No Currently Working 'business Theory' Will Be Valid 10 Years Hence.

We Can Say With Certainty - Or 90% Probability - That The New Industries That Are About To Be Born Will Have Nothing To Do With Information.

The Fundamental Reality For Every Worker, From Sweeper To Executive Vice-president, Is The Eight Hours Or So That He Spends On The Job. In Our Society Of Organizations, It Is The Job Through Which The Great Majority Has Access To Achievement, To Fulfillment, And To Community.