Man May Have Been Made

Talent Is Never Static. It's Always Growing Or Dying.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

Time Is A Face On The Water.

Grammar Is...the Pole You Grab To Get Your Thoughts Up On Their Feet And Walking.

There Should Be No Telephone In Your Writing Room, Certainly No Tv Or Videogames For You To Fool Around With. If There’s A Window, Draw The Curtains Or Pull Down The Shades Unless It Looks Out At A Blank Wall.