Literacy, The Visual Technology, Dissolved

America Is The Only Country Ever Founded On The Printed Word.

Ads Push The Principle Of Noise All The Way To The Plateau Of Persuasion. They Are Quite In Accord With The Procedures Of Brainwashing.

Any Expensive Ad Represents The Toil, Attention, Testing, Wit, Art, And Skill Of Many People. Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.

As The Unity Of The Modern World Becomes Increasingly A Technological Rather Than A Social Affair, The Techniques Of The Arts Provide The Most Valuable Means Of Insight Into The Real Direction Of Our Own Collective Purposes.

One Of The Effects Of Living With Electric Information Is That We Live Habitually In A State Of Information Overload. There's Always More Than You Can Cope With.