Life Is Great, Football Is

You Know How I Came Up With The Name 'road To The Super Bowl?' It's An Homage To The Old Bob Hope - Bing Crosby Buddy Movies - You Know, Like 'road To Zanzibar' Or 'road To Morocco.' Can You Tell? All I've Done My Whole Life Is Go To Movies.

To Me, Football Is Very Personal. Even As A Kid, I Looked At Football In Dramaturgical Terms. It Wasn't The Score That Interested Me, It Was The Struggle.

I Never Thought Of What I Was Doing As A Way To Sell The Nfl. I Was Making Movies About A Sport That I Loved, About Players And Coaches That I Respected. I Wanted To Convey My Love Of The Game Through Film. And Most Artists Convey Their Love Through Art. And My Art And My Love Was Expressed Through Film.

That Helped Us Nurture Not Only The Game's Traditions But To Develop Its Mythology: America's Team, The Catch, The Frozen Tundra.

When My Father Bid $5,000 For The 1962 Championship Game, That Was A Huge Amount. It Was Double The Bid The Year Before. Pete Rozelle Was Flabbergasted. Who Was This Guy Who Was Willing To Spend So Much Money On What Seemed Like Relatively Worthless Rights To The Nfl Championship Game?