Let's Make A Dent In

We Hire People Who Want To Make The Best Things In The World.

We've Got To Make The Small Things Unforgettable.

It Isn't The Consumers' Job To Know What They Want.

What Is Apple, After All? Apple Is About People Who Think 'outside The Box,' People Who Want To Use Computers To Help Them Change The World, To Help Them Create Things That Make A Difference, And Not Just To Get A Job Done.

I Think Right Now It's A Battle For The Mindshare Of Developers And For The Mindshare Of Customers, And Right Now Iphone And Android Are Winning That Battle.