Leaps Look Good In The

You Create Your Own Reality. There Is No Other Rule.

You Can Either Fit In Or Stand Out. Not Both.

On The One Hand You Take Life Too Seriously, And On The Other, You Do Not Take Playful Existence Seriously Enough.

The Only Purpose Of Starting Is To Finish, And While The Projects We Do Are Never Really Finished, They Must Ship.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.