Leaders Grasp Nettles.

Hard Work Never Killed A Man. Men Die Of Boredom, Psychological Conflict, And Disease. They Do Not Die Of Hard Work.

Advertising Is A Business Of Words, But Advertising Agencies Are Infested With Men And Women Who Cannot Write. They Cannot Write Advertisements, And They Cannot Write Plans. They Are Helpless As Deaf Mutes On The Stage Of The Metropolitan Opera.

Unless Your Campaign Has A Big Idea, It Will Pass Like A Ship In The Night.

The More Informative Your Advertising, The More Persuasive It Will Be.

Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.