Keep Starting Until You Finish.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

Competition Validates You. It Creates A Category. It Permits The Sale To Be This Or That, Not Yes Or No.

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

Defending Mediocrity Is Exhausting.

Marketing Used To Be What You Say Now, Marketing Is What You Do. What You Make. How You Act. The Choices You Make When You Are Sure No One Is Looking.