I've Found That Giving Gifts

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Speak Up. Not Just Tomorrow, But Every Day.

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.