It's Very Easy To Make

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.

A Lot Of What We Are Doing Is Getting Design Out Of The Way.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

With The Early Prototypes, I Held The Phone To My Ear And My Ear [would] Dial The Number. You Have To Detect All Sorts Of Ear-shapes And Chin Shapes, Skin Colour And Hairdo... That Was One Of Just Many Examples Where We Really Thought, Perhaps This Isn’t Going To Work.

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.