It's One Of The Curses

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

We Don't Do Focus Groups - That Is The Job Of The Designer. It's Unfair To Ask People Who Don't Have A Sense Of The Opportunities Of Tomorrow From The Context Of Today To Design.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.

I Think There Is A Profound And Enduring Beauty In Simplicity; In Clarity, In Efficiency. True Simplicity Is Derived From So Much More Than Just The Absence Of Clutter And Ornamentation. It's About Bringing Order To Complexity.

When Our Tools Are Broken, We Feel Broken. And When Somebody Fixes One, We Feel A Tiny Bit More Whole.