It Is Those Who Are

Take A Random Group Of 8-year-old American And Japanese Kids, Give Them All A Really, Really Hard Math Problem, And Start A Stopwatch. The American Kids Will Give Up After 30, 40 Seconds. If You Let The Test Run For 15 Minutes, The Japanese Kids Will Not Have Given Up. You Have To Take It Away.

Of The Great Entrepreneurs Of This Era, People Will Have Forgotten Steve Jobs.

Whenever We Have Something That We Are Good At--something We Care About--that Experience And Passion Fundamentally Change The Nature Of Our First Impressions.

Starting Epidemics Requires Concentrating Resources On A Few Key Area. The Law Of The Few Says That Connectors, Mavens, And Salesman Are Responsible For Starting Word-of-mouth Epidemics, Which Means That If You Are Interested In Starting A Word-of-mouth Epidemic , Your Resources Ought To Be Solely Concentrated On These Three Groups. No One Else Matters.

Arousal Leaves Us Mind-blind.