It Is Easier To Raise

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

Objectives Can Be Compared To A Compass Bearing By Which A Ship Navigates. A Compass Bearing Is Firm, But In Actual Navigation, A Ship May Veer Off Its Course For Many Miles. Without A Compass Bearing, A Ship Would Neither Find Its Port Nor Be Able To Estimate The Time Required To Get There.

Until We Can Manage Time, We Can Manage Nothing Else.

People Are Effective Because They Say 'no,' Because They Say, 'this Isn't For Me.'

Teamwork Is Neither "good" Nor "desirable." It Is A Fact. Wherever People Work Together Or Play Together They Do So As A Team. Which Team To Use For What Purpose Is A Crucial, Difficult And Risky Decision That Is Even Harder To Unmake. Managements Have Yet To Learn How To Make It.