In The World Of Minor

Good Writing, And This Is Especially Important In A Subject Such As Economics, Must Also Involve The Reader In The Matter At Hand. It Is Not Enough To Explain. The Images That Are In The Mind Of The Writer Must Be Made To Reappear In The Mind Of The Reader, And It Is The Absence Of This Ability That Causes Much Economic Writing To Be Condemned, Quite Properly, As Abstract.

Few People At The Beginning Of The Nineteenth Century Needed An Adman To Tell Them What They Wanted.

American University Presidents Are A Nervous Breed; I Have Never Thought Well Of Them As A Class.

There Is An Insistent Tendency Among Serious Social Scientists To Think Of Any Institution Which Features Rhymed And Singing Commercials, Intense And Lachrymose Voices Urging Highly Improbable Enjoyment, Caricatures Of The Human Esophagus In Normal And Impaired Operation, And Which Hints Implausibly At Opportunities For Antiseptic Seduction As Inherently Trivial. This Is A Great Mistake. The Industrial System Is Profoundly Dependent On Commercial Television And Could Not Exist In Its Present Form Without It.

Faced With The Choice Between Changing One's Mind And Proving That There Is No Need To Do So, Almost Everyone Gets Busy On The Proof.