In Excess, Most Endeavors And

The Commonsense Rules Of The "real World" Are A Fragile Collection Of Socially Reinforced Illusions.

To Make A Bestseller, There Are More Customers Than Just Your Customers: Selling To The End-user Is Just One Piece Of The Puzzle. In My Case, I Needed To First Sell Myself To The Publisher To Get Marketing Support And National Retail Distribution.

Perfection Is An Impossible Destination

Fear Is Your Friend. It Is An Indicator. Sometimes It Shows You What You Shouldn't Do, More Often Than Not It Shows You What You Should Do.

Avoid Results-by Volume Approach, Instead Focus On Few Critically Important But Uncomfortable Actions.