Important Decisions Are Risky. They

Results Are Obtained By Exploiting Opportunities, Not By Solving Problems.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

When Henry Ford Said, "the Customer Can Have A Car In Any Color As Long As It's Black," He Was Not Joking.

Large Organizations Cannot Be Versatile. A Large Organization Is Effective Through Its Mass Rather Than Through Its Agility. Fleas Can Jump Many Times Their Own Height, But Not An Elephant.

Capital Formation Is Shifting From The Entrepreneur Who Invests In The Future To The Pension Trustee Who Invests In The Past.