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Comparing Apple To Netflix Is Like Comparing Apples To Oranges, Especially If The Oranges Made So Many Mistakes That People Stopped Eating Oranges And Just Went Back To Blockbuster.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.

When You Grow Up, As I Have, In The Shadow Of Steve Jobs, Bill Gates And Others, Success Is Defined As The Total Global Transformation Of A Market. To Achieve That, You Need Low Prices And An Attractive Offering. It's About Trying To Make A Positive Impact On A Big Scale.

Human Entertainment Will Have Moved On To Something New. Then The Ultimate Challenge For Us Is, Can We Figure Out What That New Form Of Entertainment Is?

Not Every Show Has To Work Equally Well. It Just Has To Work Better Than Any Competitor Because Then We Can Outbid For The Content.