If You Wear A Suit,

The Mystical Nature Of American Consumption Accounts For Its Joylessness. We Spend A Great Deal Of Time In Stores, But If We Don't Seem To Take Much Pleasure In Our Buying, It's Because We're Engaged In The Acts Of Sacrifice And Self-definition. Abashed In The Presence Of Expensive Merchandise, We Recognize Ourselves . . . As Suppliants Admitted To A Shrine.

Construed As A Means Instead Of An End, History Is The Weapon With Which We Defend The Future Against The Past.

[for American Consumer Society], The Country's Reserves Of Ignorance Constitute A Natural Resource As Precious As The Mississippi River Or The Long-lost Herds Of Buffalo.

The Playing Field Is More Sacred Than The Stock Exchange, More Blessed Than Capital Hill Or The Vaults Of Fort Knox. The Diamond And The Gridiron -- And, To A Lesser Degree, The Court, The Rink, The Track, And The Ring -- Embody The American Dream Of Eden.

If In The Well And Truly Made Martini Devoto Finds "water Of Life" And The Blessing To The Spirit, So Also Devoto's The Hour Brings To Its Readers The Breath Of Life And A Vision Of Themselves Made Generous, Indomitable And Wise.