If You Only Do Things

There'll Always Be Serendipity Involved In Discovery.

You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.

There's So Much Stuff That Has Yet To Be Invented. There's So Much New That's Going To Happen. People Don't Have Any Idea Yet How Impactful The Internet Is Going To Be And That This Is Still Day 1 In Such A Big Way.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.