If You Never Want To

I Like Having The Digital Camera On My Smart Phone, But I Also Like Having A Dedicated Camera For When I Want To Take Real Pictures.

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

You Cannot Make A Business Case That You Should Be Who You Are Not

You're Not Going To Make Hemingway Better By Adding Animations.

The Best Customer Service Is If The Customer Doesn't Need To Call You, Doesn't Need To Talk To You. It Just Works.