If You Hesitate To Map

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

Remarkable Work Often Comes From Making Choices When Everyone Else Feels As Though There Is No Choice.

It's Easy To Pretend Expertise When There's No Data To Contradict You.

Nothing About Becoming Indispensable Is Easy. If It's Easy, It's Already Been Done And It's No Longer Valuable.