If You Do Not Design

Some People Are Aware Of Another Sort Of Thinking Which... Leads To Those Simple Ideas That Are Obvious Only After They Have Been Thought Of... The Term 'lateral Thinking' Has Been Coined To Describe This Orther Sort Of Thinking; 'vertical Thinking' Is Used To Denote The Conventional Logical Process.

Effectiveness Without Values Is A Tool Without A Purpose.

The Analysis Of Data Will Not By Itself Produce New Ideas.

Argument Is Meant To Reveal The Truth, Not To Create It.

You Cannot Look In A New Direction By Looking Harder In The Same Direction.