If You Can't Solve A

Do Not Put Cleverness In Front Of The Communication.

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

It's Wrong To Be Right; It's Right To Be Wrong.

Risks Are A Measure Of People. People Who Won't Take Them Are Trying To Preserve What They Have. People Who Do Take Them Often End Up Having More. Some Risks Have A Future, And Some People Call Them Wrong. But Being Right May Be Like Walking Backwards Proving Where You've Been. Being Wrong Isn't In The Future, Or In The Past. Being Wrong Isn't Anywhere But Being Here. Best Place To Be, Eh?

Old Golfers Don't Win (it's Not An Absolute, It's A General Rule). Why? The Older Golfer Can Hit The Ball As Far As The Young One. He Chips And Putts Equally Well. And Will Probably Have A Better Knowledge Of The Course. So Why Does He Take The Extra Stroke That Denies Him Victory? Experience. He Knows The Downside, What Happens If It Goes Wrong, Which Makes Him More Cautious. The Young Player Is Either Ignorant Or Reckless To Caution. That Is His Edge. It Is The Same With All Of Us. Knowledge Makes Us Play Safe. The Secret Is To Stay Childish.