If You Are Able To

If You Are Able To State A Problem - Any Problem - And If It Is Important Enough, Then The Problem Can Be Solved.

Colour Is Always A Consequence, Never A Cause.

I Have Long Aspired To Make Our Company A Noble Prototype Of Industry, Penetrating In Science, Reliable In Engineering, Creative In Aesthetics And Wholesomely Prosperous In Economics.

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.

Work Only On Problems That Are Manifestly Important And Seem To Be Nearly Impossible To Solve. That Way You Will Have A Natural Market For Your Product And No Competition.