If The Ruler Wants To

(propaganda) Proceeds By Psychological Manipulations, Character Modifications, By Creation Of Stereotypes Useful When The Time Comes - The Two Great Routes That This Sub-propaganda Takes Are The Conditioned Reflex And The Myth

The Intellectual Who Wants To Do Her Work Properly Must Today Go Back To The Starting Point: The Woman Whom She Knows, And First Of All To Herself. It Is At That Level, And At No Other, That She Ought To Begin To Think About The World Situation.

Journalistic Content Is A Technical Complex Expressly Intended To Adapt Man To The Machine.

Sport Carries On Without Deviation The Mechanical Tradition Of Furnishing Relief And Distraction To The Worker After He Has Finished His Work Proper So That He Is At No Time Independent Of One Technique Or Another. In Sport The Citizen Of The Technical Society Finds The Same Spirit, Criteria, Morality, Actions And Objectives In Short, All The Technical Laws And Customs Which He Encounters In Office Or Factory.

Having Analyzed These Traits, We Can Now Advance A Definition Of Propaganda - Not An Exhaustive Definition, Unique And Exclusive Of All Others, But At Least A Partial One: Propaganda Is A Set Of Methods Employed By An Organized Group That Wants To Bring About The Active Or Passive Participation In Its Actions Of A Mass Of Individuals, Psychologically Unified Through Psychological Manipulations And Incorporated In An Organization.