If It Doesn't Sell, It

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

Creativity Is A Fancy Word For The Work We Have To Do By Friday.

I Have An Inviolable Rule Against Employing Nepots And Spouses, Because They Breed Politics. Whenever Two People Get Married, One Of Them Must Depart - Preferably The Female, To Look After The Baby.

My Motto Has Always Been: Only First Class Business And That In A First Class Way

I Never Assign A Product To A Writer Unless I Know That He Is Personally Interested In It. Every Time I Have Written A Bad Campaign, It Has Been Because The Product Did Not Interest Me.