If Failure Is Not An

Transferring Your Passion To Your Job Is Far Easier Than Finding A Job That Happens To Match Your Passion.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

In Contemporary Art Or Movies, It Makes Perfect Sense To Be Focused On The Bleeding Edge, On The New Idea That's Never Been Previously Contemplated. But When We're Discussing Our Goals, Our Passion And The Way We Interact With The Culture, It Seems To Me That What Works Is Significantly More Important Than What's New.

Good Marketers Measure.

The Thing About Goals Is That Living Without Them Is A Lot More Fun, In The Short Run. It Seems To Me, Though, That The People Who Get Things Done, Who Lead, Who Grow And Who Make An Impact . . . Those People Have Goals.