I Think A Smart Woman

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

A Good Ad Which Is Not Run Never Produces Sales.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.