I Think A Smart Woman

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

There Is No Such Thing As A Permanent Advertising Success.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Friction Makes Sparks And Sparks Start Creative Conflagrations.