I Purposely Try To Hire

We're A Part Of Nature. As We Destroy Nature, We Destroy Ourselves. It's A Selfish Thing To Want To Protect Nature.

Going Back To A Simpler Life Is Not A Step Backwards.

Who Are Businesses Really Responsible To? Their Customers? Shareholders? Employees? We Would Argue That It’s None Of The Above. Fundamentally, Businesses Are Responsible To Their Resource Base. Without A Healthy Environment There Are No Shareholders, No Employees, No Customers And No Business.

When I Die And Go To Hell, The Devil Is Going To Make Me The Marketing Director For A Cola Company. I’ll Be In Charge Of Trying To Sell A Product That No One Needs, Is Identical To Its Competition, And Can’t Be Sold On Its Merits. I’d Be Competing Head-on In The Cola Wars, On Price, Distribution, Advertising, And Promotion, Which Would Indeed Be Hell For Me. Remember, I’m The Kid Who Couldn’t Play Competitive Games. I’d Much Rather Design And Sell Products So Good And Unique That They Have No Competition.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.