I Often Work By Avoidance.

Ambient Music Must Be As Ignorable As It Is Interesting.

In England And Europe, We Have This Huge Music Called Ambient - Ambient Techno, Ambient House, Ambient Hip-hop, Ambient This, Ambient That.

Whenever There's A New Music, There's A New Way Of Listening. And Whenever There's A New Way Of Listening, There Are New Musics That Follow From That. And People Start Listening Differently - That Can Either Mean In Different Places Or At Different Volumes Or In Different Social Groups Or Through Different Technologies.

Often, I Think You Find That You're Enjoying Certain Things, You've Got This New Way Of Listening, And You Find That You Really Enjoy The Way That Sounds On It And The Way This Other Thing Sounds On It And The Way That Other Thing Sounds On It. So, You're Finding A New Pleasure That You Didn't Know About Before.

I Prefer To Shoot The Arrow, Then Paint The Target Around It. You Make The Niches In Which You Finally Reside.