I Never Write Fewer Than

Hard Work Never Killed A Man. Men Die Of Boredom, Psychological Conflict, And Disease. They Do Not Die Of Hard Work.

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.

The Relationship Between A Manufacturer And His Advertising Agency Is Almost As Intimate As The Relationship Between A Patient And His Doctor. Make Sure That You Can Life Happily With Your Prospective Client Before You Accept His Account.

The Most Important Word In The Vocabulary Of Advertising Is Test. If You Pretest Your Product With Consumers, And Pretest Your Advertising, You Will Do Well In The Marketplace.