I Never Went Into Business

Too Many Companies Want Their Brands To Reflect Some Idealised, Perfected Image Of Themselves. As A Consequence, Their Brands Acquire No Texture, No Character And No Public Trust.

Most People Assume That A Record Shop's Success Lies In Selling Records. In Fact, Virgin's Success Both In Mail Order And The Record Shops Lay In Skill At Buying Records.

Sometimes Miracles Come In Pairs.

Respect Is How To Treat Everyone, Not Just Those You Want To Impress.

Growth Does Not Always Lead A Business To Build On Success. All Too Often It Converts A Highly Successful Business Into A Mediocre Large Business.