I Never Took Classic Business

When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.

Sometimes You Have To Create The Thing You Want To Be Part Of.

Starbucks Trying To Build A Different Kind Of Company Around The Balance Of Profitably And Benevolence. A Social Conscience. And That Isn't A Program It Has To Be A Way Of Life.

California, In A Sense, Is Almost Starbucks' Largest Country, With Almost 3,000 Stores.

Who Wants A Dream That's Near-fetched?