I Know It Sounds Hard

The Answer Is That The Success Of Any Kind Of Social Epidemic Is Heavily Dependent On The Involvement Of People With A Particular And Rare Set Of Social Gifts.

Flom Had The Same Experience...he Didn't Triumph Over Adversity. Instead, What Started Out As Adversity Ended Up Being An Opportunity.

In The Act Of Tearing Something Apart, You Lose Its Meaning.

The Tipping Point Is That Magic Moment When An Idea, Trend, Or Social Behavior Crosses A Threshold, Tips, And Spreads Like Wildfire.

By Shifting The Balance Away From The Individual We Open The Door For The Individual. Because We Make It Obvious That Anyone Can Do It Given The Right Circumstance.