I Figure That My Staff

If You Tell Lies About A Product, You Will Be Found Out - Either By The Government, Which Will Prosecute You, Or By The Consumer, Who Will Punish You By Not Buying Your Product A Second Time.

On The Average, Five Times As Many People Read The Headline As Read The Body Copy. When You Have Written Your Headline, You Have Spent Eighty Cents Out Of Your Dollar.

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

Develop Your Eccentricities Early, And No One Will Think You're Going Senile Later In Life

Big Ideas Are Usually Simple Ideas.