I Don’t Think Of Work

The Virgin Brand Is Not A Product Like Coca-cola Or Famous Grouse Whisky. It's An Attitude And A Way Of Life To Many. That Attitude Is About Giving Customers A Better Time And Better Value In A Fun Way That Embraces Life And Seeks To Give The Customers Something New.

Only A Fool Never Changes His Mind.

It's Far More Difficult Being A Small-business Owner Starting A Business Than It Is For Me With Thousands Of People Working For Us And 400 Companies. Building A Business From Scratch Is 24 Hours, 7 Days A Week, Divorces, It's Difficult To Hold Your Family Life Together, It's Bloody Hard Work And Only One Word Really Matters - And That's Surviving.

Give Your Employees A Mission That Matches Their Ambitions. When You Challenge People, They Surprise You.

Set Impossible Challenges. Then Catch Up With Them.