I Cannot Remember A Time

Determine To Do Some Thinking For Yourself. Don't Live Entirely Upon The Thoughts Of Others. Don't Be An Automaton.

A Store's Best Advertisement Is The Service Its Goods Render, For Upon Such Service Rest The Future, The Good-will, Of An Organization.

Courteous Treatment Will Make A Customer A Walking Advertisement.

Business Is No Longer A Matter Of Profits Alone. Profits Must Come Through Public Confidence, And Public Confidence Is Given To Any Merchant In Proportion To The Service Which He Gives To The Public.

There Has Never Been A Time When A Career In The Penney Company Was Not A Challenge That Brought Out The Best In A Man.