I Can't Stand Callow Amateurs

Consumers Do Not Buy Products. They Buy Product Benefits.

We Admire People Who Work Hard, Who Are Objective And Thorough. We Detest Office Politicians, Toadies, Bullies, And Pompous Asses. We Abhor Ruthlessness. The Way Up Our Ladder Is Open To Everybody. In Promoting People To Top Jobs, We Are Influenced As Much By Their Character As Anything Else.

If You Can’t Advertise Yourself, What Hope Do You Have Of Advertising Anything Else?

It's The Lack Of Ambition That Cripples Most People, And Makes Them So Pedestrian In The Advertising/creative Business

Play To Win, But Enjoy The Fun.