I Actually Profoundly Think The

Put Simply, Behavioural Economics Argues That Human Beings' Decision-taking Is Guided By The Evolutionary Baggage Which We Bring With Us To The Present Day. Evolution Has Made Us Rational To A Point, But Not Perfectly So. It Has Given Us Emotions, For Example, Which Programme Us To Override Our Rational Brain And Act More Instinctively.

Once We Are Fed, Heated, Housed And Healthy, Our Extra Consumption Inevitably Has An Element Of Luxury About It. And Once Luxury Enters The Scene, The Practicalities Are In Trouble, As Women Who Wear Expensive Stiletto Heels Can Testify.

Now Undoubtedly, We Face Some Very British Challenges When It Comes To Infrastructure. We Rightly Cherish Our Back Yards And Green Spaces, And We'll Defend Them Passionately When Projects Are Announced. We Live In A Democracy, And We Like To Debate These Things, Often For Many Years.

For Years, We've Grown Dependant On American Consumers As The World's Spenders Of Last Resort. They've Kept Europe Out Of Recession, Allowed China To Industrialise, And Prevented Global Deflation. But At The Same Time, They've Not Been Looking After Their Own Futures.

Being Funny, It Turns Out, Is Like Being A Bank. It's A Confidence Trick. As Long As Everyone Believes In You, You Are Fine.