I Actually Profoundly Think The

Put Simply, Behavioural Economics Argues That Human Beings' Decision-taking Is Guided By The Evolutionary Baggage Which We Bring With Us To The Present Day. Evolution Has Made Us Rational To A Point, But Not Perfectly So. It Has Given Us Emotions, For Example, Which Programme Us To Override Our Rational Brain And Act More Instinctively.

Nice Guys Finish Last, But We Get To Sleep In.

My Instinct Is To Assume That We Consumers Are An Inconsistent Bunch. We Like Competition If It Delivers Low Prices, But Grumble If It Delivers The Bad News That Prices Need To Go Up.

The Fact That Radio Is So Hopeless At Delivering Data Makes It An Uncluttered Medium, Offering The Basic Story Without The Detailed Trappings. But It Does Mean That If Data Is Important, Radio Is Probably Not Your Place.

Someday We'll Look Back On This Moment And Plow Into A Parked Car.