Habits Are Where Our Lives

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

If You Can Embrace The Idea That Your Success And Happiness Are Tied Up In Defeating The Fear That's Holding You Back, You're 90 Percent Of The Way To Where You Need To Go, Because No, We're Not Kids, And No, This Is Not A Bike.

New Fashions (of All Sorts) Come From Unexpected Places, Not From The Arbiters Of What's Correct.

The Devil Doesn't Need An Advocate. The Brave Need Supporters, Not Critics

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.