Good Is The Enemy Of

It May Seem Odd To Talk About Something As Soft And Fuzzy As "passion" As An Integral Part Of A Strategic Framework. But Throughout The Good-to-great Companies, Passion Became A Key Part Of The Hedgehog Concept.

No Matter What. Wherever Your Mind Wanders, It Seems To Turn Up At The Same Field Of Dreams. It's The Vision You Wake Up With In The Morning, And It's The Last Thing You Picture Before You Fall Asleep. Everytime You Think Of It, The Idea In Your Head Seems To Get More Vivid, Filled In With More Detail: You Not Only Want To Win A Gold Medal At The Olympics, You Not Only Can See Yourself Standing There On The Podium, But You Can Also Feel The Goose Bumps As Your National Anthem Is Played; The Tears Are In Your Eyes. (that's How Real A Dream Can Be And Should Be)

Smart People Instinctively Understand The Dangers Of Entrusting Our Future To Self-serving Leaders Who Use Our Institutions, Whether In The Corporate Or Social Sectors, To Advance Their Own Interests.

The Best Ceos In Our Research Display Tremendous Ambition For Their Company Combined With The Stoic Will To Do Whatever It Takes, No Matter How Brutal (within The Bounds Of The Company's Core Values), To Make The Company Great. Yet At The Same Time They Display A Remarkable Humility About Themselves, Ascribing Much Of Their Own Success To Luck, Discipline And Preparation Rather Than Personal Genius.

Indeed, The Real Question Is Not, "why Greatness?" But "what Work Makes You Feel Compelled To Try To Create Greatness?" If You Have To Ask The Question, "why Should We Try To Make It Great? Isn't Success Enough?" Then You're Probably Int He Wrong Line Of Work.